Ericsson – Big Cheer Confetti
Client:
Ericsson
Agency:
Lowe Brindfors, Stockholm
My Role:
Concept and Art Direction // with Kristian Luoma
Brief:
Create a global online exerience during Fifa World Cup 2010.
Project description:
During World Cup 2010, football fans where giving the opportunity to be part of a global collective cheer
from any corner of the world. People could send cheers by texting, by tweeting or on the campaign site.
All the cheers traveled to a big cube installation and turned into cheer confetti. On the top of the cube
four printers continuously printed football cheers from all over the world in real-time. A short film of
your cheer being printed into the cube was sent to your email. The film was easy to spread in social media.
Every goal scored during World Cup 2010 were celebrated with a confetti fanfare.
Awards:
Interactive Merit Diploma – One Show Interactive | 03F: Environmental / Experiential - Single - Ericsson - Big Cheer
Nominated – New York Festivals | Website/Microsite Products and Services Telecommunication Services Digital and Interactive
(watch case movie)
