Dantes inferno - Hell awaits
Client:
EA-games
Agency:
Wieden+Kennedy, Portland
My Role:
Concept
Project description::
Promotion for Electronic Arts action/adventure video game, Dantes inferno,
that takes place in Hell.
Pitched concepts:
1. The burning billboard
A big billbord at Times Square - On 9.9.09 at 09.09 PM, witness this billboard burn.
When the billboard burned away it revealed a meassage - Hell awaits, dantesinferno.com
2. Can you handle hell
This execution tests the dedication of gamers by offering a free copy of the game
to those who can stand the heat of a 130-degree sauna. Gamers will challenge each
other to play the 45-minute-long demo inside the sauna. We will place webcams
inside so others can watch the competition outside or online. The saunas will be
placed at an event where gamers congregate, and we would attempt to work a deal
with G4 to broadcast it.
1. The burning billboard
2. Can you handle hell
