Magnum – The pleasure shaker (iAD)
Client:
Magnum ice cream
Agency:
Lowe Brindfors, Stockholm
My Role:
Concept and Art Direction
Brief:
Magnum is one of the biggest ice-cream makers in the world. A brand for pleasure seekers.
Magnum wanted to create an iAd that would give their fans some pleasure similar to their
ice cream products.
Project description:
iAd is a mobile advertising platform developed by Apple Inc. for its mobile devices allowing
third-party developers to directly embed advertisements into their applications.
The Magnum iAd is inspired by The Magic Eight ball, a popular toy for fortune telling or seeking
advice where every shake gives a new unique answer. The pleasure Shaker is the world's first iAD
using only shaking as navigation where every shake gives you a new pleasure.
(watch case movie)
