T/J - The Night Stories
nine new washes,
nine film makers,
nine night stories.
For the release of Tiger of Sweden's nine new jeans washes we gave nine talented Swedish
film makers a chance to be part of an exciting film project: T/J- The Night Stories.
We gave them one pair of Tiger Jeans each,they were all given one of the nine new washes.
We asked them to tell their stories about the jeans: Their Night Stories. They had four
weeks to create a short film of up to 3 minutes in length. They could use the style and
technique they thought best suited the task.
The Night Stories where shown on large screens in display windows of Solo stores in Sweden
and also on a website that we created for the campaign.
Check out the campaign site here or watch all the night stories on vimeo.
