T/J - The Night Stories
Client:
Tiger of sweden
Agency:
Lowe Brindfors, Stockholm
My Role:
Concept, Art Direction and Design // with Kristian Luoma
Brief:
The strategic platform: Tiger Jeans belongs to the night.
Tiger of Sweden approached us for a traditional instore campaign. They wanted to promote nine
new jeans washes. The original brief was aimed for promotion within Swedish retail stores.
Project description:
We gave nine up and coming Swedish film makers a chance to be part of an exciting film project.
Each film maker was paired with one of the nine new washes. We asked them to creatively express
visual stories about the jeans during nightime.
They had four weeks to create a short film of up to 3 minutes in length. The film makers had the
creative freedom to use style and technique that suited their personal night stories.
The films were publicly shown in retail stores throughout Sweden and on www.thenightstories.com.
(watch case movie)
