Nike Insure
Project:
Pitch for Nike Action Sport 6.0
Agency:
Wieden+Kennedy, Portland
My Role:
Concept
Pitched concept:
The one thing action sport athletes’ worry about most is not being able to get back up.
Nike Insure is confidence to try harder, even if it means putting your body on the line.
Insurance is incredibly relevant. Healthcare coverage is a struggling point for most of
America. The main goal would be to create a partnership between Nike and a large health
insurance agency to give discounted insurance to aspiring athletes. To qualify for Nike
Insure, Nike would setup a registration process for amateur action sport athletes.
Nike supports you. You push your limits.
Instead of putting money into a 2 million dollar tv spot you put money into something
that builds credibility to NIKE action sports in a way that heroes cannot.
